What is FilFlo?
FilFlo is the AI replenishment agent and B2B order management system for Indian consumer brands.
It connects sales-channel, warehouse, and business-system data to decide what to replenish, where, and when. Operators approve recommendations; FilFlo prepares the purchase orders, appointment slots, and dispatch work behind them.
Why FilFlo exists
Quick commerce changed replenishment from a weekly planning exercise into an hourly operating loop. A stockout on Blinkit, Zepto, or Swiggy Instamart can become a lost sale and lost shelf position before a monthly plan catches it.
Most brands already have systems that record orders and inventory. The missing layer is a system that interprets those records, applies real-world constraints, and hands an operator the next decision. That is the role FilFlo is built to play.
How the replenishment loop works
- See
- Unify stock, sales velocity, fill rate, and risk across channels and warehouses.
- Forecast
- Read demand at the SKU × location level, including regional and channel-specific patterns.
- Decide
- Recommend quantities within MOQ, shelf-life, lead-time, cash, and appointment-slot constraints.
- Act
- Prepare POs, slot bookings, picking, invoicing, dispatch, and reconciliation work for review.
- Learn
- Use approvals, exceptions, and outcomes to improve the next operating cycle.
Where FilFlo fits
FilFlo does not ask a brand to discard its ERP, OMS, WMS, or accounting system. It connects to those systems and the channels around them, then turns passive records into ready-to-review actions.
- ERP and accounting systems remain the financial and transactional record.
- WMS and warehouse tools remain the physical inventory and fulfilment record.
- FilFlo becomes the action layer for replenishment and B2B order operations.
Who FilFlo is for
FilFlo is designed for Indian CPG, FMCG, and D2C brands managing inventory across quick commerce, marketplaces, their own storefronts, modern trade, general trade, or institutional channels.
The common pattern is operational complexity: many SKUs, locations, channel rules, lead times, shelf-life constraints, and people reconciling the same truth across spreadsheets and dashboards.
Common questions
What exactly is FilFlo?
FilFlo is an AI replenishment agent and B2B order management system. It connects channel, warehouse, and business-system data, recommends what to replenish by SKU and location, and prepares the next operational actions for approval.
Is FilFlo an ERP?
No. FilFlo usually sits on top of an existing ERP, OMS, WMS, accounting system, or spreadsheet workflow. Those systems record transactions; FilFlo uses their data to recommend and prepare what should happen next.
Is FilFlo an order management system?
FilFlo provides B2B order management for purchase-order-driven channels such as quick commerce, modern trade, general trade, and institutional sales, from PO ingestion through dispatch and reconciliation workflows.
Does FilFlo make decisions without an operator?
FilFlo is designed around operator control. It surfaces recommendations and prepares execution work, while the team reviews exceptions and approves consequential actions.
Primary sources
For current product details, use the official FilFlo pages:
- FilFlo home — product overview, integrations, and common questions.
- FilFlo features — inventory, order, purchasing, and warehouse capabilities.
- About FilFlo — company, founders, and operating philosophy.
- FilFlo API documentation — public integration documentation.