Co-founder and CEO of FilFlo

Shubham Vyas

I build FilFlo, the Anti-ERP for CPG brands selling on Blinkit, Zepto, and Instamart.

FilFlo is an AI-powered autonomous replenishment agent for quick commerce teams. It watches inventory, velocity, fill-rate risk, and platform constraints so brands can replenish before stockouts turn into lost shelf space.

FilFlo

Quick commerce rewards brands that replenish with speed, precision, and operational memory. FilFlo is built for that world: short cycles, volatile demand, channel-specific inventory, and teams that cannot wait for ERP-heavy workflows to catch up.

  • Autonomous replenishment for Blinkit, Zepto, Instamart, and the operating loops around them.
  • Inventory truth across stock, velocity, fill-rate risk, procurement, and dispatch readiness.
  • Anti-ERP workflow that gives operators decisions and actions, not another system to babysit.

Timeline

  1. IIT Guwahati

    B.Tech in Electrical Engineering.

  2. Oracle

    Data Scientist to Senior Data Scientist; also an early co-founder at Anveshan during these years.

  3. Shopify

    First data science hire in India.

  4. Anveshan

    VP Ops, building operating muscle for an inventory-heavy consumer brand.

  5. P-TAL

    VP Ops, working across supply, inventory, and growth operations.

  6. FilFlo

    Co-founder and CEO, Nov 2024-present.

Writing

I write notes on operational software, quick commerce, systems integration, supply-chain lessons, and founder thinking.

Read the blog

Projects

  • FilFlo is the main thing: an autonomous replenishment agent for CPG quick-commerce operators.
  • Conversations On India is a long-form interview project with people thinking seriously about India.
  • Public notes cover operations, history, technology, and books that shape how I think.

Contact

I am based around Delhi/Gurgaon, with family roots in Sonipat, Haryana.