Shubham Vyas

FilFlo

Quick commerce rewards brands that replenish with speed, precision, and operational memory. FilFlo is built for that world: short cycles, volatile demand, channel-specific inventory, and teams that cannot wait for ERP-heavy workflows to catch up.

• Autonomous replenishment for Blinkit, Zepto, Instamart, and the operating loops around them.
• Inventory truth across stock, velocity, fill-rate risk, procurement, and dispatch readiness.
• Anti-ERP workflow that gives operators decisions and actions, not another system to babysit.

Timeline

1. IIT Guwahati

   B.Tech in Electrical Engineering.

2. Oracle

   Data Scientist to Senior Data Scientist; also an early co-founder at Anveshan during these years.

3. Shopify

   First data science hire in India.

4. Anveshan

   VP Ops, building operating muscle for an inventory-heavy consumer brand.

5. P-TAL

   VP Ops, working across supply, inventory, and growth operations.

6. FilFlo

   Co-founder and CEO, Nov 2024-present.

Writing

I write notes on operational software, quick commerce, systems integration, supply-chain lessons, and founder thinking.

• 30-60-90 Ops Playbook for early-stage D2C brands.
• Fill Rate in D2C and why it compounds faster than revenue.
• Systems Integration as the hidden constraint in scaling consumer brands.
• Amara's Law, ambition, decision-making, and long-run technology curves.

Read the blog

Projects

• FilFlo is the main thing: an autonomous replenishment agent for CPG quick-commerce operators.
• Conversations On India is a long-form interview project with people thinking seriously about India.
• Public notes cover operations, history, technology, and books that shape how I think.

Contact

I am based around Delhi/Gurgaon, with family roots in Sonipat, Haryana.

• FilFlo
• LinkedIn
• Twitter
• Email